Interactive pitch experience built with Format-3
A cinematic, scroll-driven website that Format-3 used as a reverse pitch to BMW — a live proof of concept of what the brand’s digital experience could become.
- Client
- Format-3
- Industry
- Automotive
- Year
- 2026
- Platform
- Desktop and mobile web
- Services
- Front-end development, Motion & interaction, Performance optimisation
The challenge
Format-3 wanted to approach BMW not with a slide deck but with a working experience that shows the idea instead of describing it. It had to feel like a premium automotive launch, work flawlessly on phones and load fast despite heavy video and animation.
What we did
- Translated Format-3’s Figma designs into a pixel-accurate, scroll-driven experience with a “start engine” launch sequence.
- Built motion with Framer Motion and Lottie — kinetic typography, video showreel, draggable carousels and layered story sections with sound.
- Created a separate mobile layout rather than a squeezed desktop page, with its own navigation and audio player.
- Kept it fast on phones with responsive video and lazy-loaded media.
The result
A live pitch at bmwf3.com that Format-3 can send as a link and that runs smoothly on desktop and mobile.
Technology
- React
- TypeScript
- Vite
- Framer Motion
- Lottie
- Tailwind CSS
Screens
